Discover
Map the journey, bottleneck, existing stack, constraints, and success signal.
SERVICE SYSTEM
AI A/B Testing & Conversion Optimization
Conversion testing on the pages that carry your demand, with evidence behind every change.
Expected outcomeChanges you can defend, and a record of what actually moved.
WHERE THIS HELPS
The problem this system solves.
Most conversion work is opinion with a redesign attached. Without a measured baseline and a defined success signal, a new page is just a different guess, and the team loses the ability to say which change helped.
DigLab instruments the journey first, finds where people actually leave, and tests specific hypotheses against a named metric. Losing variants are as useful as winning ones, because both stop the next argument.
CAPABILITIES
What this system can include.
Final scope follows the workflow and the result—not the number of tools. We keep the boundary visible before implementation begins.
- Funnel instrumentation and baseline reporting
- Drop-off and friction analysis
- Hypothesis backlog and prioritisation
- A/B and multivariate test builds
- Form and checkout optimisation
- Copy and offer testing
- Result analysis and rollout
- Test log and decision record
GOOD FIT
Worth a conversation when…
If more than one of these is true, this is usually the strongest first system to build.
- Traffic is fine but conversion is flat
- Page changes are decided by opinion
- There is no baseline to compare against
- Past tests were never written down
START TO FINISH
A clear delivery path.
Architect
Define the smallest useful system, account ownership, integrations, and test plan.
Build & prove
Implement in stages, test the critical journey and failure paths, and show working evidence.
Handover & improve
Document the system, train owners, monitor real use, and prioritize measured improvements.
PROOF & HANDOVER
What you receive.
Timelines and pricing depend on verified scope. Focused integrations can take one to two weeks; larger connected systems commonly take four to twelve weeks after discovery.
- A written system plan and agreed scope
- A working deliverable in customer-owned or clearly defined accounts
- Test evidence for the critical journey and failure paths
- Documentation, training, and a named handoff boundary
RELATED READING
Before you brief this in.
START WITH THE SYSTEM
Show us the work that should run better.
We will help identify the strongest first system, the tools it should connect, and the safest path to launch.